Conflicting graphs
Themes, plugins and custom code describe the same organisation in different ways.
Schema and structured data
Make page meaning explicit without making facts up.
Page Panther designs and implements JSON-LD that accurately describes your organisation, people, services, locations and content. Every property must match something a visitor can verify.
Brands we shoot for
Markup needs governance
More schema is not always better schema.
Plugin defaults, duplicated graphs and unsupported claims create noise instead of reliable machine-readable context.
Unsupported properties
Ratings, prices or credentials appear in markup without matching visible evidence.
No entity relationships
Valid standalone blocks fail to connect the page, organisation, author and service.
What is included
Structured data that is valid and maintainable.
We select appropriate types, build a connected graph and document how it should evolve.
Schema audit
Inventory, validation and conflict review across templates and key pages.
Graph design
Organisation, WebSite, WebPage, Person, Service and other justified relationships.
JSON-LD implementation
Clean server-rendered markup using the most maintainable route for your platform.
Validation and handover
Testing, documentation and rules for future pages and content changes.
JSON-LD as a graph
Standalone blocks become a connected schema graph.
Schema only earns its keep when each block references the same business, the same people, the same places. We design the graph first, then implement it once so every template pulls from the same source of truth.
{
"@context": "https://schema.org",
"@graph": [
{ "@type": "Organization",
"@id": "https://www.pagepanther.co.za/#organization",
"name": "Page Panther",
"address": { "@type": "PostalAddress",
"addressLocality": "Fourways",
"addressRegion": "Gauteng",
"addressCountry": "ZA" } },
{ "@type": "Person",
"@id": "https://www.pagepanther.co.za/#penny",
"name": "Penny Kruger",
"worksFor": { "@id": "...#organization" } },
{ "@type": "Service",
"name": "Local SEO",
"provider": { "@id": "...#organization" },
"areaServed": { "@type": "Country", "name": "South Africa" } },
{ "@type": "FAQPage", "mainEntity": [ /* visible FAQs */ ] }
]
}How Page Panther works
Audit, model, implement, validate.
The visible page and the structured description are reviewed together.
- Step 01
Structured-data audit
We crawl schema types, warnings, duplicates and template behaviour.
Output
Structured-data audit
- Step 02
Schema specification
We choose justified types and connect stable IDs around the organisation.
Output
Schema specification
- Step 03
Validated JSON-LD
We implement, validate and inspect rendered output across representative templates.
Output
Validated JSON-LD
The numbers behind the work
Why the work matters for our clients.
- 11
Schema types in active use
Organisation, LocalBusiness, Person, Service, Article, FAQ, Breadcrumb, WebSite, Product, Review, Course
- 0
Validation errors
after Page Panther JSON-LD rollout
- 1
Source of truth
every template consumes the same entity IDs
- 100%
Page coverage
for required Service and BreadcrumbList blocks
Who this is for
For sites where details need to be unambiguous.
Useful for organisations with complex services, experts, locations, products or publishing models.
Professional firms
Clear organisation, practitioner, service and location relationships.
eCommerce sites
Product, offer, merchant, review and breadcrumb data that matches visible store information.
Publishers
Article, author, organisation and breadcrumb graphs across repeatable templates.
Technical SEO: still confused?
The questions South African teams ask us most often before starting this kind of engagement.
No. Correct markup can make a page eligible for supported features, but search engines decide whether and when to display them.
Have a project in mind?
Let us get started.
Tell Penny what you want technical seo to change for the business. We will respond within one business day — no bots, no junior hand-off.
Penny Kruger
Founder & CEO
Talk to a senior partner — +27 83 303 3020