Which schema types do you implement?

Only types justified by visible content and business reality. Common work includes Organization, LocalBusiness, Person, Service, Product, Article and BreadcrumbList.

Can a plugin handle this?

A good plugin can cover common templates. We audit its output, resolve duplication and add custom relationships only where the platform needs them.

How do you keep markup current?

We favour template-driven values from the site's real content sources and provide governance notes for details that need manual ownership.

Schema and structured data

Make page meaning explicit without making facts up.

Page Panther designs and implements JSON-LD that accurately describes your organisation, people, services, locations and content. Every property must match something a visitor can verify.

Talk to Penny See what is included

Markup needs governance

More schema is not always better schema.

Plugin defaults, duplicated graphs and unsupported claims create noise instead of reliable machine-readable context.

Conflicting graphs

Themes, plugins and custom code describe the same organisation in different ways.

Unsupported properties

Ratings, prices or credentials appear in markup without matching visible evidence.

No entity relationships

Valid standalone blocks fail to connect the page, organisation, author and service.

What is included

Structured data that is valid and maintainable.

We select appropriate types, build a connected graph and document how it should evolve.

Schema audit

Inventory, validation and conflict review across templates and key pages.

Graph design

Organisation, WebSite, WebPage, Person, Service and other justified relationships.

JSON-LD implementation

Clean server-rendered markup using the most maintainable route for your platform.

Validation and handover

Testing, documentation and rules for future pages and content changes.

JSON-LD as a graph

Standalone blocks become a connected schema graph.

Schema only earns its keep when each block references the same business, the same people, the same places. We design the graph first, then implement it once so every template pulls from the same source of truth.

{
  "@context": "https://schema.org",
  "@graph": [
    { "@type": "Organization",
      "@id": "https://www.pagepanther.co.za/#organization",
      "name": "Page Panther",
      "address": { "@type": "PostalAddress",
        "addressLocality": "Fourways",
        "addressRegion": "Gauteng",
        "addressCountry": "ZA" } },
    { "@type": "Person",
      "@id": "https://www.pagepanther.co.za/#penny",
      "name": "Penny Kruger",
      "worksFor": { "@id": "...#organization" } },
    { "@type": "Service",
      "name": "Local SEO",
      "provider": { "@id": "...#organization" },
      "areaServed": { "@type": "Country", "name": "South Africa" } },
    { "@type": "FAQPage", "mainEntity": [ /* visible FAQs */ ] }
  ]
}

How Page Panther works

Audit, model, implement, validate.

The visible page and the structured description are reviewed together.

Step 01
Structured-data audit
We crawl schema types, warnings, duplicates and template behaviour.
Output
Structured-data audit
Step 02
Schema specification
We choose justified types and connect stable IDs around the organisation.
Output
Schema specification
Step 03
Validated JSON-LD
We implement, validate and inspect rendered output across representative templates.
Output
Validated JSON-LD

The numbers behind the work

What we measure is what shows up.

11
Schema types in active use
Organisation, LocalBusiness, Person, Service, Article, FAQ, Breadcrumb, WebSite, Product, Review, Course
0
Validation errors
after Page Panther JSON-LD rollout
1
Source of truth
every template consumes the same entity IDs
100%
Page coverage
for required Service and BreadcrumbList blocks

Who this is for

For sites where details need to be unambiguous.

Useful for organisations with complex services, experts, locations, products or publishing models.

Professional firms

Clear organisation, practitioner, service and location relationships.

eCommerce sites

Product, offer, merchant, review and breadcrumb data that matches visible store information.

Publishers

Article, author, organisation and breadcrumb graphs across repeatable templates.

Selected work

Technical SEO work we have shipped

Real South African brands we have worked with on this kind of engagement. Click any card to visit the live site.

SCHEMA / MULTI-CLIENT

Page Panther client base

Cross-vertical rollouts · Fourways, Johannesburg

We designed and rolled out a single template-friendly schema graph (Organisation, LocalBusiness, Person, Service, Article, FAQ, Breadcrumb) across our 11 active client websites, then validated every template.

Outcome

100% valid JSON-LD coverage on every priority template

PP

Penny Kruger

Founder & CEO, Page Panther

Visit site

What clients say

Real voices, real engagements.

Founder- and director-attributed feedback from South African businesses we have worked with. Names you can verify, projects you can see.

“Penny's team turns something intimidating into a clean, auditable system. Our developers can read the schema without a PhD.”
IC
Ian Craig
Co-founder & Managing Director, KM Connect

Technical SEO: still confused?

The questions South African teams ask us most often before starting this kind of engagement.

No. Correct markup can make a page eligible for supported features, but search engines decide whether and when to display them.

Have a project in mind?

Let us get started.

Tell Penny what you want technical seo to change for the business. We will respond within one business day — no bots, no junior hand-off.