Do you use automated link plugins?

We may use tools for discovery and auditing, but final destinations, anchors and placements are reviewed by a person.

How many links should a page have?

There is no useful universal number. A page should link where the destination genuinely helps the reader and clarifies the site's structure.

Can you fix cannibalisation with internal links?

Internal links can clarify page ownership, but true cannibalisation may also require merges, redirects, rewrites or changes to targeting.

Does one package cover multiple sites?

No. Each package covers one website so the silo network can be designed to fit that site's structure end to end.

Will the links survive if we change CMS?

Yes. We add links directly into your content as standard HTML so they remain in place regardless of platform or theme changes.

Do you support page builders?

Yes. We work with Elementor, Gutenberg, Bricks, Divi, Beaver and most major builders, and we add links directly into the rendered content.

What is the difference between internal linking and content silos?

Internal links are the connections. Content silos are the structure those connections reinforce. We plan the silo architecture and place the links that make it navigable and authoritative.

Will URLs need to change to introduce silos?

Not always. We first look for gains through navigation and internal links. URL changes are recommended only when the long-term benefit justifies the migration risk.

Done-for-you internal linking

Make every useful page part of the system again.

Page Panther audits, plans and places contextual internal links that help customers discover the next answer and help search engines understand how your expertise fits together.

Talk to Penny See what is included

Brands we shoot for

Hidden value inside the site

Good pages weaken when they stand alone.

Orphans, buried commercial pages and generic anchor text leave existing authority underused.

Orphan pages

Valuable URLs receive few or no contextual links from the rest of the site.

Conflicting anchors

Inconsistent destination choices blur which page owns a subject.

Broken journeys

Readers finish one page without a clear path to a service, comparison or next answer.

Weak silo boundaries

Topics mix into each other without clear parent, child or supporting roles, so users and search engines cannot follow a deliberate path.

What is included

Links placed with editorial judgement.

This is not an automated spray of exact-match anchors. Every recommendation has a source, destination and user reason.

Link audit

Orphans, broken links, weak hubs, redirect chains and underlinked commercial pages.

Silo connections

Silo architecture with links that reinforce clusters while allowing useful cross-topic journeys.

Anchor review

Natural language that sets the right expectation without manipulative repetition.

Placement QA

Human review of context, destination, duplication and implementation quality.

Navigation pathways

Recommendations for menus, breadcrumbs and contextual pathways that turn a silo design into a navigable site.

A silo network in motion

Hub pages at the top, spokes you can actually find.

A clear silo network sends readers and search engines down the right path. Orphans disappear, anchors make sense, and every useful page sits inside a structure rather than a maze.

Practice area

Family lawCriminal lawCommercial law

Service pages

DivorceCustodyLitigationContracts

Resources

GuidesFAQsArticlesCase updates

How Page Panther works

Audit to placement, with no black box.

You receive a documented path from diagnosis to verified implementation.

Step 01
Internal-link audit
We inventory indexable pages, current links, depth, redirects and topical roles.
Output
Internal-link audit
Step 02
Placement plan
We prioritise destination pages and model contextual links around clusters and journeys.
Output
Placement plan
Step 03
Implementation
We deploy approved links in the CMS or provide a precise workbook for your team.
Output
Live links or deployment sheet
Step 04
Verification
We recrawl to confirm destinations, anchors and technical integrity.
Output
QA and change record

The numbers behind the work

What we measure is what shows up.

142
Orphan pages removed (sample)
from a recent 850-page South African publishing site
87
Broken links fixed (sample)
from the same engagement
23
Cannibalisation clusters resolved
through deliberate anchor and link cleanup
7 days
Standard turnaround
from audit to verified deployment

Who this is for

For established sites with unused equity.

Internal linking creates the most leverage when useful content already exists but has not been connected deliberately.

Content-rich sites

Libraries with dozens or hundreds of articles, resources and service pages.

eCommerce catalogues

Category, product and guide ecosystems that need useful non-navigation links.

Agency and in-house teams

Teams wanting a documented linking sprint without diverting senior editorial capacity.

Selected work

Internal Linking work we have shipped

Real South African brands we have worked with on this kind of engagement. Click any card to visit the live site.

INTERNAL LINKS / LAW

Otrebski Attorneys

Family & commercial law · Sandton, Johannesburg

Strong content library with weak connection between practice areas. We rebuilt the internal-link graph around the firm's three pillars and tightened the anchor language.

Outcome

Clean silo network across 38 articles and service pages

Nastasja Otrebski

Founder, Otrebski Attorneys

Visit site

Internal linking packages

Built around the size of the site that needs connecting.

One website per package. Every package ships the same six core deliverables — you choose the scale that fits.

Mini
Tailored quote
Up to 500 pages
Delivery
7 business days
- Internal link audit and prioritisation
- Orphan page and broken-link cleanup
- Cannibalisation anchor review
- Custom silo network design
- Permanent HTML link placement
- Final verification crawl and report
Most popular
Growth
Tailored quote
500–1,500 pages
Delivery
7 business days
- Everything in Mini
- Larger silo and cluster planning
- Cross-silo linking strategy
- Hub and spoke reinforcement
- Editorial review of every placement
- Stakeholder-ready change report
Authority
Tailored quote
1,500–5,000 pages
Delivery
8–10 business days
- Everything in Growth
- Programme-level architecture work
- Multi-section silo strategy
- Senior strategist QA on every link
- Priority documentation for content team
- Quarterly refresh recommendation

What clients say

Real voices, real engagements.

Founder- and director-attributed feedback from South African businesses we have worked with. Names you can verify, projects you can see.

“The internal-link structure alone changed how we plan content. We can finally see the difference between creating a page and creating authority.”
NO
Nastasja Otrebski
Founder, Otrebski Attorneys

Internal Linking: still confused?

The questions South African teams ask us most often before starting this kind of engagement.

Where access and platform constraints allow, yes. We can also supply an implementation-ready sheet for your developer or editorial team.

Have a project in mind?

Let us get started.

Tell Penny what you want internal linking to change for the business. We will respond within one business day — no bots, no junior hand-off.

Penny Kruger

Founder & CEO

Talk to a senior partner — +27 83 303 3020