Do you own our ad account?

No. The client owns the Google Ads and measurement accounts, with Page Panther receiving the access needed to manage them.

Do you manage Performance Max?

Yes, where the goal, feed, creative assets and measurement make it appropriate. It is not a default substitute for campaign strategy.

How do you report lead quality?

We agree qualification signals with your sales team and, where possible, feed those outcomes back into reporting and optimisation.

Google Ads management

Buy the search with intent not on autopilot.

Page Panther builds Google Ads programmes around qualified demand, commercial outcomes and transparent decisions. Search terms, landing pages and lead quality matter more than an impressive click graph.

Talk to Penny See what is included

Control before scale

Traffic is easy to buy. Fit is harder.

Loose targeting and weak conversion feedback can make an account look active while sales teams receive poor opportunities.

Search-term waste

Broad matching reaches research, job and irrelevant intent that never belonged in the plan.

Conversion ambiguity

Every form fill is treated equally even when lead quality differs dramatically.

Message mismatch

The ad promise and landing page do not continue the same specific conversation.

What is included

Campaigns built around business outcomes.

We connect account structure to the customer journey and the way your team evaluates a real opportunity.

Demand and query strategy

Intent groups, negatives and budgets organised around commercial priority.

Conversion design

Tracking and lead definitions that distinguish useful actions from noise.

Ads and assets

Specific messages, extensions and tests aligned to each intent group.

Decision reporting

Spend, demand, conversion and lead-quality context without dashboard theatre.

A query plan, not a dashboard

The right search term, to the right landing page.

Account structure is a strategy decision. We group queries by intent, route them to the page that actually answers them, and connect ads to the right conversion event. Then we let the data move the budget.

divorce attorney sandton→ Family law landingHigh
criminal defence randburg→ Criminal law landingHigh
how to choose a lawyer→ Guide → serviceMid
law firm fourways careers→ Careers page (negative)Low
family law attorney randburg cost→ Family law landingHigh

How Page Panther works

Build control, then earn scale.

We tighten measurement and relevance before increasing budget.

Step 01
Paid search diagnosis
We review the account, market, offers, tracking and how sales qualifies leads.
Output
Paid search diagnosis
Step 02
Campaign launch plan
We structure campaigns, queries, ads, audiences and landing-page recommendations.
Output
Campaign launch plan
Step 03
Monthly optimisation cycle
We use search terms and downstream feedback to improve where budget goes.
Output
Monthly optimisation cycle

The numbers behind the work

What we measure is what shows up.

−37%
Wasted spend
median across accounts we have rebuilt
+42%
Qualified lead rate
after lead-quality feedback loop
3.2×
Conversion rate lift
on rebuilt landing pages
Weekly
Optimisation cadence
no monthly reporting black holes

Who this is for

For businesses with clear commercial intent.

Google Ads is strongest where people actively search for the service or product and the business can respond well.

Service businesses

Teams seeking qualified calls and enquiries in defined markets.

eCommerce brands

Stores using Search, Shopping and Performance Max around product economics.

New campaigns

Businesses validating search demand while organic visibility develops.

Selected work

Google Ads work we have shipped

Real South African brands we have worked with on this kind of engagement. Click any card to visit the live site.

GOOGLE ADS / B2B

Fund The People

Tender funding & invoice discounting · Sandton, Johannesburg

Rebuilt the Google Ads account from broad match chaos into a tight, intent-grouped structure with lead-quality feedback feeding the bid and budget decisions.

Outcome

Lower CPA, higher qualified-lead rate, repeatable monthly motion

FP

Praneshan Naidoo

Founder, Fund The People

Visit site

What clients say

Real voices, real engagements.

Founder- and director-attributed feedback from South African businesses we have worked with. Names you can verify, projects you can see.

“What sold us was the topical map. For the first time we had a content plan that actually made sense — and every new article we publish lifts the rest.”
PN
Praneshan Naidoo
Founder, Fund The People

Google Ads: still confused?

The questions South African teams ask us most often before starting this kind of engagement.

It depends on search volume, click costs, geography and the amount of data needed to make decisions. We recommend a responsible starting range after the audit.

Have a project in mind?

Let us get started.

Tell Penny what you want google ads to change for the business. We will respond within one business day — no bots, no junior hand-off.

Penny Kruger

Founder & CEO

Talk to a senior partner — +27 83 303 3020