Conflicting graphs
Themes, plugins and custom code describe the same organisation in different ways.
Schema and structured data · Sandton
Make page meaning explicit without making facts up.
Technical SEO designed for Sandton businesses. Page Panther designs and implements JSON-LD that accurately describes your organisation, people, services, locations and content. Every property must match something a visitor can verify.
Brands we shoot for
Markup needs governance
More schema is not always better schema.
Plugin defaults, duplicated graphs and unsupported claims create noise instead of reliable machine-readable context.
Unsupported properties
Ratings, prices or credentials appear in markup without matching visible evidence.
No entity relationships
Valid standalone blocks fail to connect the page, organisation, author and service.
What is included
Structured data that is valid and maintainable.
We select appropriate types, build a connected graph and document how it should evolve.
Schema audit
Inventory, validation and conflict review across templates and key pages.
Graph design
Organisation, WebSite, WebPage, Person, Service and other justified relationships.
JSON-LD implementation
Clean server-rendered markup using the most maintainable route for your platform.
Validation and handover
Testing, documentation and rules for future pages and content changes.
JSON-LD as a graph
Standalone blocks become a connected schema graph.
Schema only earns its keep when each block references the same business, the same people, the same places. We design the graph first, then implement it once so every template pulls from the same source of truth.
{
"@context": "https://schema.org",
"@graph": [
{ "@type": "Organization",
"@id": "https://www.pagepanther.co.za/#organization",
"name": "Page Panther",
"address": { "@type": "PostalAddress",
"addressLocality": "Fourways",
"addressRegion": "Gauteng",
"addressCountry": "ZA" } },
{ "@type": "Person",
"@id": "https://www.pagepanther.co.za/#penny",
"name": "Penny Kruger",
"worksFor": { "@id": "...#organization" } },
{ "@type": "Service",
"name": "Local SEO",
"provider": { "@id": "...#organization" },
"areaServed": { "@type": "Country", "name": "South Africa" } },
{ "@type": "FAQPage", "mainEntity": [ /* visible FAQs */ ] }
]
}How Page Panther works
Audit, model, implement, validate.
The visible page and the structured description are reviewed together.
- Step 01
Structured-data audit
We crawl schema types, warnings, duplicates and template behaviour.
Output
Structured-data audit
- Step 02
Schema specification
We choose justified types and connect stable IDs around the organisation.
Output
Schema specification
- Step 03
Validated JSON-LD
We implement, validate and inspect rendered output across representative templates.
Output
Validated JSON-LD
The numbers behind the work
Why the work matters for our clients.
- 11
Schema types in active use
Organisation, LocalBusiness, Person, Service, Article, FAQ, Breadcrumb, WebSite, Product, Review, Course
- 0
Validation errors
after Page Panther JSON-LD rollout
- 1
Source of truth
every template consumes the same entity IDs
- 100%
Page coverage
for required Service and BreadcrumbList blocks
Who this is for
For sites where details need to be unambiguous.
Useful for organisations with complex services, experts, locations, products or publishing models.
Professional firms
Clear organisation, practitioner, service and location relationships.
eCommerce sites
Product, offer, merchant, review and breadcrumb data that matches visible store information.
Publishers
Article, author, organisation and breadcrumb graphs across repeatable templates.
Technical SEO · Sandton
For the way Sandton actually does business.
Sandton is Africa's wealthiest square mile — JSE-listed groups, banks, consultancies, law firms and premium retail stacked into a few kilometres. Sandton buyers expect polish: they compare providers online, weigh credibility signals heavily, and pay for expertise. We deliver technical seo for businesses across Sandton CBD, Sandhurst, Hyde Park, Morningside, Bryanston and the surrounding areas — scoped to the city, not a template with the name swapped.
Professional services
Legal, financial, medical and consulting practices competing for the most valuable enquiries in the country.
Corporate suppliers
B2B firms whose buyers work in Sandton offices and judge suppliers on their digital presence long before the first meeting.
Premium retail and hospitality
Destination businesses in Sandton City's orbit that need to be found first — and then chosen.
Technical SEO in Sandton: still confused?
The questions South African teams ask us most often before starting this kind of engagement.
We are based in Fourways and take on Sandton clients as well as engagements further afield. Most of our Sandton work starts with an in-person discovery session followed by remote delivery.
Have a project in mind?
Let us get started.
Tell Penny what you want technical seo in sandton to change for the business. We will respond within one business day — no bots, no junior hand-off.
Penny Kruger
Founder & CEO
Talk to a senior partner — +27 83 303 3020