Conflicting graphs
Themes, plugins and custom code describe the same organisation in different ways.
Schema and structured data · Cape Town
Make page meaning explicit without making facts up.
Technical SEO designed for Cape Town businesses. Page Panther designs and implements JSON-LD that accurately describes your organisation, people, services, locations and content. Every property must match something a visitor can verify.
Brands we shoot for
Markup needs governance
More schema is not always better schema.
Plugin defaults, duplicated graphs and unsupported claims create noise instead of reliable machine-readable context.
Unsupported properties
Ratings, prices or credentials appear in markup without matching visible evidence.
No entity relationships
Valid standalone blocks fail to connect the page, organisation, author and service.
What is included
Structured data that is valid and maintainable.
We select appropriate types, build a connected graph and document how it should evolve.
Schema audit
Inventory, validation and conflict review across templates and key pages.
Graph design
Organisation, WebSite, WebPage, Person, Service and other justified relationships.
JSON-LD implementation
Clean server-rendered markup using the most maintainable route for your platform.
Validation and handover
Testing, documentation and rules for future pages and content changes.
JSON-LD as a graph
Standalone blocks become a connected schema graph.
Schema only earns its keep when each block references the same business, the same people, the same places. We design the graph first, then implement it once so every template pulls from the same source of truth.
{
"@context": "https://schema.org",
"@graph": [
{ "@type": "Organization",
"@id": "https://www.pagepanther.co.za/#organization",
"name": "Page Panther",
"address": { "@type": "PostalAddress",
"addressLocality": "Fourways",
"addressRegion": "Gauteng",
"addressCountry": "ZA" } },
{ "@type": "Person",
"@id": "https://www.pagepanther.co.za/#penny",
"name": "Penny Kruger",
"worksFor": { "@id": "...#organization" } },
{ "@type": "Service",
"name": "Local SEO",
"provider": { "@id": "...#organization" },
"areaServed": { "@type": "Country", "name": "South Africa" } },
{ "@type": "FAQPage", "mainEntity": [ /* visible FAQs */ ] }
]
}How Page Panther works
Audit, model, implement, validate.
The visible page and the structured description are reviewed together.
- Step 01
Structured-data audit
We crawl schema types, warnings, duplicates and template behaviour.
Output
Structured-data audit
- Step 02
Schema specification
We choose justified types and connect stable IDs around the organisation.
Output
Schema specification
- Step 03
Validated JSON-LD
We implement, validate and inspect rendered output across representative templates.
Output
Validated JSON-LD
The numbers behind the work
Why the work matters for our clients.
- 11
Schema types in active use
Organisation, LocalBusiness, Person, Service, Article, FAQ, Breadcrumb, WebSite, Product, Review, Course
- 0
Validation errors
after Page Panther JSON-LD rollout
- 1
Source of truth
every template consumes the same entity IDs
- 100%
Page coverage
for required Service and BreadcrumbList blocks
Who this is for
For sites where details need to be unambiguous.
Useful for organisations with complex services, experts, locations, products or publishing models.
Professional firms
Clear organisation, practitioner, service and location relationships.
eCommerce sites
Product, offer, merchant, review and breadcrumb data that matches visible store information.
Publishers
Article, author, organisation and breadcrumb graphs across repeatable templates.
Technical SEO · Cape Town
For the way Cape Town actually does business.
Cape Town runs on a different commercial rhythm to Gauteng: tourism and hospitality, the winelands and export trades, a fast-growing tech and creative scene around the CBD fringes and Century City, and strong professional services. The distance is real, so engagements run remote-first with video sessions and in-person work when it matters. We deliver technical seo for businesses across Cape Town CBD, Century City, Claremont, Rondebosch, Bellville and the surrounding areas — scoped to the city, not a template with the name swapped.
Tech and creative studios
Product teams, agencies and studios in a city where the digital economy keeps compounding.
Tourism and hospitality
Guesthouses, tour operators and destinations whose bookings start with a search — often from overseas, months before the trip.
Professional practices
Medical, legal and financial firms serving the Atlantic Seaboard and the Southern Suburbs.
Technical SEO in Cape Town: still confused?
The questions South African teams ask us most often before starting this kind of engagement.
We are based in Fourways, Johannesburg, and take on Cape Town clients as well as engagements further afield. Cape Town engagements run remote-first — video discovery sessions and shared working documents — with in-person work when it earns its place.
Have a project in mind?
Let us get started.
Tell Penny what you want technical seo in cape town to change for the business. We will respond within one business day — no bots, no junior hand-off.
Penny Kruger
Founder & CEO
Talk to a senior partner — +27 83 303 3020