Inconsistent identity
Names, descriptions, addresses and brand relationships vary across important properties.
Entity optimisation
Help search understand the real business behind the pages.
Page Panther aligns the names, facts, relationships and supporting signals that define your organisation online. The work makes your brand clearer to customers, search engines and AI answer systems.
Brands we shoot for
Identity across the web
A strong brand can still look ambiguous.
Conflicting names, thin author information and disconnected profiles make it harder to establish a coherent business entity.
Anonymous expertise
Authors and practitioners appear on pages without evidence of role, experience or review.
Disconnected profiles
Official, social, directory and industry presences do not clearly reference one another.
Generic company proof
About and service pages make broad claims without people, process or evidence behind them.
What is included
A more coherent digital entity.
We align visible content and structured signals around facts the business can substantiate.
Entity inventory
Organisation, people, locations, services, brands and official profiles mapped together.
Core page alignment
Home, About, contact, author and service content clarified around consistent facts.
Profile reconciliation
Recommendations for important third-party and owned profiles that reinforce identity.
Schema plan
Appropriate structured-data relationships, identifiers and references without invented claims.
Evidence standards
Editorial guidance for sources, first-hand detail, claims and update ownership.
Author and reviewer profiles
Useful biographies, roles, credentials, experience and article connections.
An entity graph
People, places, services and their honest relationships.
Search systems see your business through entities and the relationships between them. We map the people, places, services, products and credentials that genuinely belong to the business — then make sure every one of them is referenced consistently across your site, schema and profiles.
How Page Panther works
Document the facts, then connect them.
Entity optimisation begins with business truth rather than markup for its own sake.
- Step 01
Entity register
We map the organisation, people, places, offers and public profiles that matter.
Output
Entity register
- Step 02
Signal alignment
We find inconsistent naming, missing relationships and weak supporting pages.
Output
Signal alignment plan
- Step 03
Entity QA record
We update content and markup, then test what is visible and machine-readable.
Output
Entity QA record
The numbers behind the work
What we measure is what shows up.
- 9–18
Entities aligned per project
average across South African engagements
- 1.7×
Lifted brand-search CTR
after entity alignment and home page clarity
- 100%
NAP consistency
across named directories we control
- +47%
About engagement lift
median after trust and leadership rewrites
Who this is for
For brands that rely on recognition and trust.
Especially useful where people, credentials, locations or related organisations influence the buying decision.
Professional services
Firms where practitioner identity and expertise are central to trust.
Growing organisations
Businesses with several brands, locations, leaders or legacy profiles.
Established brands
Companies with a broad web footprint that has become inconsistent over time.
Health and wellbeing
Content that requires careful authorship, sources and scope boundaries.
Expert publishers
Organisations turning specialist knowledge into articles, research and guidance.
Selected work
Entity Optimisation & E-E-A-T work we have shipped
Real South African brands we have worked with on this kind of engagement. Click any card to visit the live site.
ENTITY OPTIMISATION / LAW
Burger Huyser Attorneys
General practice law firm · Johannesburg
Long-standing firm whose leadership, practice areas and locations were scattered across the site and the web. We aligned the entity, author profiles and supporting pages.
Outcome
Single coherent business entity across site, GBP and directories
BH
Visit site Johan Burger
Managing Partner, Burger Huyser Attorneys
E-E-A-T / HEALTH
Dr Safeera K MD
Nervous-system regulation practice · Houghton, Johannesburg
Boutique clinical practice with deep specialisation. We built clear clinician, methodology and evidence pages with internal links to relevant content.
Outcome
Practice expertise and evidence visible across the site
SK
Visit site Dr Safeera Kholvadia
Founder, Dr Safeera K MD
What clients say
Real voices, real engagements.
Founder- and director-attributed feedback from South African businesses we have worked with. Names you can verify, projects you can see.
“Our firm finally looks the way it actually is on the web. One firm, one voice, one set of facts.”
JBJohan Burger
Managing Partner, Burger Huyser Attorneys
“Penny and the team rebuilt our topic map from the ground up. Within a quarter we were ranking for the searches our competitors had owned for years.”
NONastasja Otrebski
Founder, Otrebski Attorneys
Entity Optimisation & E-E-A-T: still confused?
The questions South African teams ask us most often before starting this kind of engagement.
No. Schema can express relationships, but the underlying visible content, facts and external consistency must be sound first.
Have a project in mind?
Let us get started.
Tell Penny what you want entity optimisation & e-e-a-t to change for the business. We will respond within one business day — no bots, no junior hand-off.
Penny Kruger
Founder & CEO
Talk to a senior partner — +27 83 303 3020