WHAT ARE GOOGLE ADS?
Google Ads (Google AdWords) is a marketing and advertising platform built by Google for businesses wanting to display adverts and gain exposure on Google’s Search and Maps platforms through its paid advertising network. The Ads service enables businesses to set a suitable budget for their advertising campaigns as well as the duration for which its run and the audience that it targets – and perhaps most importantly, you only pay when people actually click the ads and create an impression. Like SEO, this online advertising service is largely focused on keyword selection.
HOW CAN GOOGLE ADS HELP MY BUSINESS?
Businesses that use Google Ads can create results driven, targeted online advertising campaigns that can be seen on either a desktop or mobile device or both, by the relevant audiences through the use of specific keywords. Once the keywords have been chosen and paid for (bid on), when entered into a Google Search or Google Maps, your Ad will be triggered and will appear under Google’s “Sponsored Links” section. The presence of your Ad in your customers’ line of sight exponentially increases the chance of a website hit. It is important to note though that the more popular the keyword, the higher the CPC (Cost Per Click) will be. Another important benefit of the Google Ads program is that it allows for localised, national and international distribution which provides your Ad with a whole lot of coverage.
Google Ads are all about being insight and in mind and therefore hard to ignore.