A search-led studio built around your reputation.
Page Panther is a Johannesburg-based studio working with South African service businesses on local SEO, semantic SEO and entity-led search — paired with the website and content systems needed to make the strategy visible.
Who we are
We are a small, senior team. Every engagement is led by a strategist who has run search and content programmes for South African professional services, home services, legal, medical, financial and eCommerce brands.
Our work lives at the intersection of three practices: local SEO, where the map pack decides the next customer; semantic and topical SEO, where an entity-led content plan earns durable rankings; and web design, where the strategy becomes a site the team can actually run.
We do not run SEO as a side practice. Search is the centre of the studio. Every service on this site exists because a South African business has asked for it and we have shipped it well.
How we work
Engagements start with the actual constraint. We map the suburb, city or category you want to own; the entities, topics and keywords that matter; the pages that need to exist; and the gap between where you are and where the search results need to be.
From there we sequence the work: foundational fixes first (Google Business Profile, on-page SEO, internal links, topic clusters), then compounding content and channel work. We share progress in plain English every month.
We are not the right studio for every brief. If you need mass link acquisition, generic "SEO packages", or a vendor who reports on follower count instead of revenue, we are not it. We are the studio for the businesses that want the work to be done properly.
Where we work
We are based in Fourways, Johannesburg, and we work across South Africa. Most of our engagements are remote-first with an in-person discovery at the start and at key milestones. We do not take on every project — when we say we are at capacity we mean it.
Our story
Penny founded Page Panther in 2013 as a small search-focused design studio. Over the years the studio has deepened its work in topical map planning, internal linking strategy, and entity optimisation — the practices that compound for service businesses.
What has not changed: the studio stays small, every engagement is led by a senior strategist, and we keep the same three practices at the centre. Search-led, content-led, build-led.
Where we have come from, in plain dates.
- 2013
Page Panther is founded in Johannesburg by Penny Kruger as a search-focused design studio, working with South African service brands on early SEO, AdWords and bespoke site builds.
- 2014
Page Panther moves into its current Fourways studio and consolidates around three practices: local SEO, semantic SEO and entity-led search, supported by an in-house web design and copy team.
- 2015
The studio opens a content practice — long-form landing pages, technical site copy, and the first topical hubs for local clients with multiple service areas.
- 2018
The studio deepens its work in topical map planning, internal linking strategy and entity optimisation for South African professional services and home-service brands.
- 2022
We re-platform the studio on a content-led, entity-first delivery model — combining search strategy, content production and design in one accountable team.
- 2026
We rebuild the studio's own site on a typed, static Next.js architecture, with a content model and a topical map that other studios can ship against. This is the site you are reading.
Want to talk through what you actually need?
Let us get started.
Tell us what is on your plate and we will respond within one business day — no bots, no junior hand-off.
