It is exceptionally rare for a website in its natural, unrefined state to feature on the first page of Google. It needs a little boost to be recognised and ranked by the search engine. SEO is the process of using research, strategies, tactics and particular techniques to obtain a high ranking position in the search results page of a search engine such as Google. The search engines have a set of requirements that your website needs to meet in order to rank anywhere. The requirements extend from on-site optimisation (such as on-page SEO) to off-site optimisation that means registering with Search Console as well as installing other programs to help boost your website. Contact us now to hear more about our SEO Search Engine Optimisation services.
We start our SEO Search Engine Optimisation services process off by doing careful keyword research. This ensures that we can find the best keyword to optimise your page with. Questions we ask ourselves; is it relevant enough? How competitive is it? It needs to not be too competitive but still with enough people searching for it. A subsection of keyword research is competitor research. We analyze every aspect of your business, industry, and competition. We research who your competitors are, and what they’re ranking for. Combined, this research helps us put together an effective SEO strategy for your website.
No two clients are the same. Every campaign we run is unique so we develop a tailored SEO strategy to suit your needs. Once we have come to terms with your strategic objective we undertake an in-depth analysis. We determine what kind of on-site optimisation you need (on-page SEO, link building, organic ranking) as well as what off-site optimisation we can implement.
This is where the magic happens! Depending on the strategy set out for you we go and set it up for you. Our SEO Search Engine Optimisation services include implementing the strategy which varies from manipulating content and the structure of the website to meet Google’s requirements; in order to help the search engine read and navigate your site. The easier it is for human and search engine bots to navigate your website – the better your ranking is. Some off-site optimisation we might employ is creating social media presence, a Google my Business account etc. etc.
This is where you get to sit back and enjoy the steady flow of quality leads in your mailbox. We’ll sit and analyze them and track the leads. Come month end we offer Monthly Feedback Reports and Meetings to ensure that you are up-to-date with your account. We will also explain all aspects of the web strategy to you, offer advice to expand your website’s reach.
So, you’ve got a beautiful website and reckon your online marketing is sorted? Let us provide you with one of our SEO Search Engine Optimisation services right now. Let us audit your website for free and see exactly where your brand stands online! See why we offer the best services for SEO!