WHAT IS SEO?
Search Engine Optimisation, more commonly known by its acronym SEO, is a specific strategic process used to achieve a sought-after search engine ranking which grants your website greater visibility. This is achieved by meeting the site standards stipulated by the given search engine through considered keyword usage, site content structure and output in order to be successfully recognised and ranked. Each search engine has a set of minimum requirements that a website needs to adhere to in order to be positively ranked. These requirements extend from on-site optimisation (such as on-page SEO) to off-site optimisation which involves registering with the Search Console, as well as installing other programs to help increase your site’s ranking and search page tracking.
WHAT IS THE DIFFERENCE BETWEEN SEO & SEOs?
SEO is the process of optimising a website in order to achieve high search engine visibility and rankings. SEOs or Search Engine Optimisers i.e. Page Panther, are the specialist strategists and content consultants who make it happen.
WHY WOULD MY BUSINESS NEED SEO?
In a world that’s as data-saturated as the internet, it is a rarity for a website to feature on the first page of a Google search organically, which is where Search Engine Optimisation (SEO) strategy comes in. Sometimes a webpage just needs a little boost in order to be recognised and ranked by the search engine. SEO is the considered application of certain strategies, techniques and formulaic content creation in order for a website or webpage to obtain a high ranking position in the search results page of a search engine such as Google.
Google is the most used and trusted search engine, holding just over 70% of the market share. This statistic also means that to achieve a top ranking on Google is more challenging and therefore once achieved – top position rankings instil consumer confidence – as they are generally perceived to be more trustworthy and authentic. The higher your website ranks in Google searches, the more hits you are likely to receive– the greater your chances are of establishing brand recognition.
Cost Effectiveness and ROI
Our SEO services provide companies with traceable and quantifiable results. At Page Panther, we can track which paths users take to complete a sale or transaction on your website – all the way down to which keyword or phrase they used to find your company online. SEO, if done correctly, will inevitably increase your leads and conversions and demonstrates a very real return on your initial investment.
Research suggests that 60% of internet users’ clicks go to the highest organic (natural = not paid) ranking website. Ranking in a top position will result in significant traffic heading to your website – meaning more leads and more conversions – and in turn, more sales for you!
Long Lasting, Consistent Growth
Our SEO services provide you with consistent, gradual growth in search engine rankings that gain traction and achieve organic status and therefore don’t disappear when you stop paying (like with PPC / Google Ads).
HOW WE OPTIMISE YOUR WEBSITE’S SEO
KEYWORD & COMPETITOR RESEARCH
Are the keywords the companies you compete with are targeting to achieve search engine rankings. Keyword research uncovers the keywords that drive traffic to your competitors’ website. This gives you insight into their audience’s interests and helps you choose keywords.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement and seeks to improve the way content is ranked by search engines in organic search results.
SEO implementation is the actual SEO process by which we will improve your entire website and make it more search engine and user friendly. Off-page SEO is also a part of SEO implementation that helps your website rank better in the search engines and helps drive targeted traffic to your website.
This is where you get to sit back and enjoy the steady flow of quality leads in your mailbox. We’ll sit and track and analyse them so that you can focus on other pressing business matters. Come month end we offer Monthly Feedback Reports and meetings to make certain that you are up-to-date with your account and website ranking. We will also discuss all aspects of the web strategy with you, and provide advice and insight into how to effectively continue the expansion of your website’s reach and sustain business growth.